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The Challenge

For over 45 years, the WTA has continuously pushed the boundaries of female sports through its incredible athletes both on and off the court. S&F was briefed to refresh this iconic brand leveraging a new strategic platform, visual identity and global campaign to reach new consumer segments for over 70 countries around the globe.


Brand Strategy, Brand Architecture, Visual Identity, Verbal Strategy, Campaign, Global Adaptation Templates


“ From challenging the brief, pushing our creative and delivering within an extremely aggressive deadline, we would highly recommend S&F for their future proof thinking, strategic planning and supreme professionalism.”

– Matthew Cenedella – Chief Operating Officer – Women’s Tennis Association

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