The Challenge

The Women’s Tennis Association introduced the WTA Networks sub-brand with the ambition of bolstering its sponsorship opportunities by utilizing a new digital platform. S&F was briefed to create a distinctive visual identity system + tagline, unlocking the brand as a leader in digital sports entertainment. The development of this new sub-brand also set the strategic foundation and framework for future WTA portfolio expansion.


Competitive Analysis, Visual Identity (Logo, Color Palette, Photography style), Tagline, Internal Branding (Business Cards, Letterhead), Sales Kit (Powerpoint Presentation)


“Stevie & Fern came in with a fresh perspective & grounded brand strategy supporting the global launch of the WTA Networks, the largest investment being made at our global organization. From challenging the brief, pushing our creative and delivering within an extremely aggressive deadline, we would highly recommend S&F for their future proof thinking, strategic planning and supreme professionalism.”

– Matthew Cenedella – Chief Operating Officer – Women’s Tennis Association

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