The iconic Jannus Live portfolio was in need of a facelift to compete with the explosion of new businesses in the St Pete market. Simplifying, harmonizing and championing these brands to each express their individual personalities was key to reigniting the portfolio for future success.
Business Strategy, Competitive Analysis, Consumer Interviews, Brand Strategy (Proposition & Positioning, Tone of Voice) Visual Identity (Logo, Color Palette), Tagline, Website, Internal Branding (Business cards, signage, social media), Event Signage, Sales Collateral, Social Media.
“Stevie & Fern has done a phenomenal job refreshing all five brands in our portfolio to create a more cohesive brand experience. Their fresh insights, brand segmentation, amazing design and business support has been outstanding. We highly recommend them for every facet of the brand development experience.”
– Becky Barnes, General Manager