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With well over 1,000 dental practitioners in the Tampa Bay area focusing on experience, quality, flexibility and patient angst, Exceptional Dental was ready to premiumize their offer to support the patient experience.  Through an in depth business and competitive analysis, S&F were able to identify a gap in the market to create a distinct and ownable visual identity that fueled the bottom line.


Competitive Analysis, Brand Strategy (Proposition, Positioning, Tone of Voice), Visual Identity (Logo, Color Palette) Internal branding (Business Cards, Letterhead, Signage), Collateral Materials.


“Describing what S&F can do for your business as “marketing” drastically undercuts the complexity of the process and fails to illustrate the authenticity, beauty, and complexity of what can only be described as brand art. S&F have the ability to read your company’s DNA and create a brand for your business that is not only unique, but uniquely you, while still appealing to your bottom line. I would not hesitate to recommend Stevie & Fern for all of your marketing needs.”

Patrick Sexton, Owner

727.266.6188 | 260 1st Ave S, St. Petersburg, FL 33701