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As the leading commercial developer in the Southeast, Sembler was in need of a more sophisticated digital presence to support their current retail tenants and promote new business opportunities. A repositioned brand strategy and refreshed visual identity, allowed for a dynamic digital experience to support their ever-growing business ambitions.


Business Strategy, Competitive Analysis, Consumer Interviews, Brand Strategy (Proposition & Positioning, Tone of Voice) Website, Brand Video, Internal Branding (Business cards, Signage), Social, Brand Book.


“I can’t say enough about Stevie & Fern and how easy and fun it was to work with them for the website redesign for The Sembler Company. Thanks again for the tremendous support, what an amazing team!”

Chelsea Rogers , Marketing Director

727.266.6188 | 260 1st Ave S, St. Petersburg, FL 33701