BBBS of Tampa Bay is a leading non-profit that offers an opportunity to connect mentors with children in need of support. Within a crowded market, dominated by big and small volunteer options, the brand needed a distinct market position and clear brand strategy among similarly situated non-profits to ensure success. The result captured was a redefined user web experience and refreshed brand identity. We also partnered with the Shine Mural Festival to reveal the new tagline, capturing the essence of what it means to be a mentor, and how those can BE Big for your community.
Business Strategy, Competitive Analysis, Consumer Interviews, Brand Strategy (Proposition & Positioning, Tone of Voice) Tagline, Website, Internal Branding (Business cards, Signage, Social media), Brand Book, Collateral Materials.
“Stevie and Fern revolutionized our brand. Their work for our non-profit organization, Big Brothers Big Sisters of Tampa Bay has helped us become more relevant in the space. We were 10 years behind, and I now feel like we’re 10 years ahead. They addressed every need and problem, and some we hadn’t even thought of! If you want to improve your brand, working with Stevie and Fern is a MUST.”
– Claire Selius, Marketing Director